ROLE
Lead Product Designer
TIMELINE
3 months
Designing a Dentist Practice Management Platform
Overview
Opencare is a platform that connects patients with top-rated dentists while helping clinics manage new patient requests and track their performance on the marketplace. Dental practices use the platform to receive appointment requests, schedule visits, monitor patient feedback, and understand how the platform contributes to their business. The project focused on improving practice workflow visibility and performance insights through a redesigned dashboard and new analytics features.
Core Product Problem
Clinics needed to: ➞ Track incoming patient appointment requests ➞ Manage scheduling, responses, and verification tasks ➞ Monitor patient feedback and reputation on the platform ➞ Understand how the platform was contributing to practice performance The previous interface separated these activities across multiple sections, making it difficult for clinics to manage daily operations and evaluate their performance efficiently.
Before → After: Practice Workflow & Performance Visibility
Before
Patient requests, scheduling tasks, and performance insights were distributed across multiple sections of the platform. Clinics needed to navigate between different pages to manage appointment requests and understand how their practice was performing.
After
Patient requests are organized into a clear workflow by stage, making it easier to identify what needs action. Working within the existing navigation, a persistent performance widget surfaces key metrics such as production, rating, and response time. Notification indicators in the navigation highlight updates across sections, helping clinics stay informed without switching context.
Product Decision 1 — Patient Request Workflow
Incoming patient requests move through several stages including response, scheduling, and verification. The redesigned interface introduces a structured workflow pipeline that organizes requests into clear task categories, allowing clinics to quickly identify pending actions and manage appointment requests efficiently.
Product Decision 2 — Performance Visibility & Actionable Signals
Clinics previously needed to navigate into separate analytics sections to understand how they were performing on the platform. Working within the existing navigation structure, the redesign introduces a persistent performance widget displaying key metrics such as lifetime production, patient ratings, and response time, allowing clinics to quickly assess performance during daily workflows. In addition, notification indicators are integrated into the side navigation, surfacing updates across key sections. This allows clinics to immediately identify where action is needed without manually checking each area.
Product Decision 3 — ROI & Practice Analytics
Clinics need visibility into how the platform contributes to patient acquisition and revenue. The redesigned analytics dashboards introduce structured data visualizations highlighting production metrics, patient acquisition trends, and ROI performance, helping clinics understand the business impact of the platform.
Product Decision 4 — Patient Feedback Insights
Patient feedback plays a critical role in clinic reputation and marketplace visibility. The redesigned feedback dashboards aggregate reviews, ratings distribution, and feedback trends, allowing clinics to better understand patient sentiment and identify opportunities for improvement.
