ROLE
Lead UX/UI Designer
TIMELINE
1 year
Designing a Custom Trophy Ecommerce Platform
Overview
Redesign of an ecommerce platform selling trophies and awards for schools, sports leagues, and corporate events. Customers frequently purchase personalized trophies in bulk, where small errors in customization or quantity can lead to costly mistakes. The redesign focused on transforming a fragmented ordering experience into a structured end-to-end flow, improving product discovery, customization, and bulk purchasing across the system.
Core Product Problem
Customers needed to: ➞ Browse a large catalog of visually similar trophies ➞ Customize engraving text for personalized awards ➞ Manage bulk orders with clear pricing ➞ Verify personalization details before checkout The previous experience treated these as disconnected steps, resulting in inconsistent navigation, fragmented customization, and a confusing ordering flow.
Before → After: Product Customization
Before
The original experience was fragmented across key workflows, from browsing to checkout, with inconsistent layouts and heavy reliance on forms. This made product discovery, customization, and ordering difficult to manage.
After
The redesign introduces a structured ordering flow that connects product discovery, customization, and checkout into a cohesive system. Key interactions such as engraving, product options, and quantity selection are consolidated, allowing customers to configure and complete orders without navigating across disconnected steps.
Product Decision 1 — Customization Workflow
Scattered inputs were reorganized into a structured configuration panel that brings together engraving details, product options, and quantity selection. Customers can manage personalization while maintaining visibility of the product and order summary.
Product Decision 2 — Category Architecture
The original navigation exposed a large, unstructured list of categories, mixing sports, events, and unrelated groupings—making it difficult for users to quickly locate relevant products. The redesign introduces an alphabetized category system with consistent grouping and column structure, allowing users to scan and locate items more efficiently across a large inventory. This reduced time spent scanning long lists and improved entry into relevant product categories.
Product Decision 3 — Bulk Ordering
Many customers order trophies in large quantities for tournaments or events, where pricing and quantity relationships were not clearly visible. The redesigned interface introduces visible quantity controls and pricing tiers, allowing customers to understand how costs change as order size increases and reducing confusion during bulk purchases.
Product Decision 4 — Checkout Verification
Customized products increase the risk of ordering errors if engraving details are not clearly reviewed. The redesigned checkout displays a structured order summary showing engraving text, product variations, and quantities before purchase.
